"There is this obsession in the fitness industry with “before and after” pictures. The problem with this is that as a marketing technique it boils down “health and wellness” to weight-loss and aesthetics."
![Interview with Lia](http://bthemethod.com/cdn/shop/articles/natfluence_256x256_7473db67-18e7-4d5c-a58f-2c14aa11da45.webp?v=1658179080&width=1100)
"There is this obsession in the fitness industry with “before and after” pictures. The problem with this is that as a marketing technique it boils down “health and wellness” to weight-loss and aesthetics."